by Staff | May 6, 2007 | Management Consulting Blog, Marketing
Branding strategy refers to a particular set of pre-planned road maps to achieve a significant, suitable, and memorable differentiation between a particular product and services in contrast to a similar market competitor. Essentially, a branding strategy relies on...
by Staff | May 2, 2007 | Management Consulting Blog, Marketing
Brand or branding refers to a conscious or subconscious recognition of a particular product or service geared toward one objection, the main differentiation among products and services. A brand is designed to attribute a unique set of features that enable end users to...
by Staff | Apr 29, 2007 | Management Consulting Blog, Marketing
Marketing and customer satisfaction The concept of marketing and its potential impact on overall customer satisfaction is certainly a part of the overall importance of business. In general terms, marketing and marketing science are significant factors in stimulating...
by Staff | Apr 28, 2007 | Management Consulting Blog, Marketing
Customer retention can certainly be a significant part of marketing. It is mainly through marketing actions that can enhance and increase customer retention by seeking to explore tools such as relationship and loyalty marketing as well as database and permission...
by Staff | Apr 26, 2007 | Management Consulting Blog, Marketing
Target marketing refers to the determination of a particular subset of consumers that have been determined to be of interest for particular products and or services. The determination of a particular target group for marketing purposes may depend on factors such as...
by Staff | Apr 20, 2007 | Management Consulting Blog, Marketing
Market Orientation To measure the degree of market orientation of a given commercial institution, one has to consider three factors customer orientation, competitor orientation, and inter-functional orientation. All these factors elute the exploration and exploitation...
