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      Marketing decision making

      The fundamentals of marketing and marketing practices are not subject of this opinion. The purpose is to ask the most appropriate questions when selecting or weighing the decision to move forward with particular company and its respective strategic vision. Lets start...

      Service Marketing and Product Marketing

      The struggle between quality and marketing of tangible goods verses services has been a part of the marketing process. Though both are covered with the general umbrella of marketing, service marketing and product marketing can have a great deal of differences. The...

      Pricing Strategy

      Pricing Strategy Generally speaking, pricing strategy is the process of evaluation and the decision to price any given product or services in a manner that would allow the maximum quantity of sales. The pricing strategy can shape based on many factors including...

      Purchasing and purchasing decision making

      Purchasing and purchasing decision making. Generally speaking, purchasing illustrates a rather delicate balance of determining needs, finding the proper solution as well as evaluating the internal and external organizational impact. The Five stage model theorizes that...

      Integrated Marketing

      Integrated Marketing Marketing as in any other business related action has to be a part of the organizational goals. Essentially the term integrated marketing refers to synchronization efforts that would allow for harmonious and organized approach to overall...

      Branding

      Branding strategy and it potential benefits are certainly a vital part of overall customer acquisition and customer retention which eventually leads to overall profitability and viability of a give company. The selection of branding methods via audio visual tools or...