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Marketing decision making

The fundamentals of marketing and marketing practices are not subject to this opinion. The purpose is to ask the most appropriate questions when selecting or weighing the decision to move forward with a particular company and its respective strategic vision....

Service Marketing and Product Marketing

The struggle between quality and marketing tangible goods versus services has been a part of the marketing process. Though both are covered by the general umbrella of marketing, service marketing and product marketing can have a lot of differences. The mere fact that...