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Service Marketing and Product Marketing

The struggle between quality and marketing tangible goods versus services has been a part of the marketing process. Though both are covered by the general umbrella of marketing, service marketing and product marketing can have a lot of differences. The mere fact that...

Five Levels Model

The Five level model refers to a set of necessary steps by end users that eventually lead to purchasing particular services and products. Those five steps include problem recognition, information search, evaluation of alternatives, purchase decisions, and...

Brand and Branding

Brand or branding refers to a conscious or subconscious recognition of a particular product or service geared toward one objection, the main differentiation among products and services. A brand is designed to attribute a unique set of features that enable end users to...

Market Orientation

Market Orientation To measure the degree of market orientation of a given commercial institution, one has to consider three factors customer orientation, competitor orientation, and inter-functional orientation. All these factors elute the exploration and exploitation...

Market research and competitive advantage

Appropriate and strategic marketing, as in any other set of actions, requires proper planning. Devising a proper marketing plan depends on many factors, including market research to outline and strategize steps to achieve marketing goals. Many times, however, mere...