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      Service Marketing and Product Marketing

      The struggle between quality and marketing of tangible goods verses services has been a part of the marketing process. Though both are covered with the general umbrella of marketing, service marketing and product marketing can have a great deal of differences. The...

      Five Levels Model

      The Five level model refers to a set of necessary steps by end users that eventually leads to purchase of particular services and products. Those five steps include problem recognition, information search, evaluation of alternatives, purchase decision, and post...

      Brand and Branding

      Brand or branding refers to a conscious or subconscious recognition of a particular product or services which is geared toward one objection; mainly differentiation among product and services. In it is most basic form; a brand is designed to attribute unique set of...

      Market Orientation

      Market Orientation In order to measure the degree of market orientation of a given commercial institution, one has to consider three factors including customer orientation, competitor orientation, as well as inter functional orientation. All these factors elute to...

      Market research and competitive advantage

      Appropriate and strategic marketing as in any other set of action requires proper planning. Devising a proper marketing plan depends on many factors including market research to outline and strategize steps that would achieve the marketing goals. Many times, however,...