by Staff | May 20, 2007 | Blog, Marketing
The struggle between quality and marketing tangible goods versus services has been a part of the marketing process. Though both are covered by the general umbrella of marketing, service marketing and product marketing can have a lot of differences. The mere fact that...
by Staff | May 3, 2007 | Management Consulting
The Five level model refers to a set of necessary steps by end users that eventually lead to purchasing particular services and products. Those five steps include problem recognition, information search, evaluation of alternatives, purchase decisions, and...
by Staff | May 2, 2007 | Blog, Marketing
Brand or branding refers to a conscious or subconscious recognition of a particular product or service geared toward one objection, the main differentiation among products and services. A brand is designed to attribute a unique set of features that enable end users to...
by Staff | Apr 20, 2007 | Blog, Marketing
Market Orientation To measure the degree of market orientation of a given commercial institution, one has to consider three factors customer orientation, competitor orientation, and inter-functional orientation. All these factors elute the exploration and exploitation...
by Staff | Apr 19, 2007 | Blog, Marketing
Appropriate and strategic marketing, as in any other set of actions, requires proper planning. Devising a proper marketing plan depends on many factors, including market research to outline and strategize steps to achieve marketing goals. Many times, however, mere...
