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      Marketing decision making

      The fundamentals of marketing and marketing practices are not subject of this opinion. The purpose is to ask the most appropriate questions when selecting or weighing the decision to move forward with particular company and its respective strategic vision. Lets start...

      Branding

      Branding strategy and it potential benefits are certainly a vital part of overall customer acquisition and customer retention which eventually leads to overall profitability and viability of a give company. The selection of branding methods via audio visual tools or...

      Branding Strategy

      Branding strategy refers to particular set of pre planed road map to achieve a significant, suitable and memorable differentiation between a particular product and services in contrast to similar market competitor . Essentially, a branding strategy relies on market...

      Target marketing

      Target marketing refers to the determination of particular sub set of consumers that have been determined to be of interest for particular products and or services. The determination of particular target group for marketing purposes may depends on factors such as...