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The value of a domain

The value of a domain Depending on whom you ask, you will receive a variety of answers that may range from complex calculations of ad revenue to unique visitors from particular geo-locations. Essentially there is no right and wrong answer, the price of a domain that...

Peril of adviser gone bad

In the ever-changing global environment with steep local, regional, and international competition, it is hardly a mystery that most successful companies value their executive teams.  However, it is still difficult for small businesses to enjoy the same level of advice...

Long Way too long

Long. Way too long. Something very interesting happened to one of our experiments today. Let’s take a step backward: three years ago, we wanted to experiment with the effectiveness and efficiency of banners. We decided to use one of our projects, that are entirely...

Business Cycle

Marketing and advertising in the prism of the Business Cycle The most recent economic roller coaster and its impact on medium and small businesses are not quite obvious however, sporadic and panic-driven actions by small business owners are starting to show an impact....