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      Pricing Strategy

      Pricing Strategy Generally speaking, pricing strategy is the process of evaluation and the decision to price any given product or services in a manner that would allow the maximum quantity of sales. The pricing strategy can shape based on many factors including...

      Marketing and Customer Satisfaction

      Marketing and customer satisfaction The concept of marketing and its potential impact on overall customer satisfaction is certainly a part of overall importance of business. In general terms, marketing and marketing science are significant contributing factors in...