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Marketing decision making

The fundamentals of marketing and marketing practices are not subject to this opinion. The purpose is to ask the most appropriate questions when selecting or weighing the decision to move forward with a particular company and its respective strategic vision....

Pricing Strategy

Pricing Strategy Generally speaking, pricing strategy is the process of evaluation and the decision to price any given product or service in a manner that would allow the maximum quantity of sales. The pricing strategy can shape based on many factors including...

Integrated Marketing

Integrated Marketing Marketing, as in any other business-related action, has to be a part of the organizational goals. Essentially, integrated marketing refers to synchronization efforts that would allow for a harmonious and organized approach to overall...

Branding

Branding strategy and its potential benefits are vital to overall customer acquisition and customer retention, which eventually leads to a given company’s overall profitability and viability. The selection of branding methods via audio-visual tools or more...