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      Market Orientation

      In order to measure the degree of market orientation of a given commercial institution, one has to consider three factors including customer orientation, competitor orientation, as well as inter functional orientation. All these factors elute to exploration and exploitation of market realities in order to dominate the market. For instance, customer orientation simply requires understanding and accommodation of target consumer ; competitor orientation refers to proper understanding of competitors’ current and potential future standing ; and inter functional orientation refers to optimization of all internal and external institutional resources in order to enhance overall customer experiences.

      Essentially all the above factors are simply behavioral whereby it is a logical assumption that such institutional behavior should start with upper management and trickle down to frontline employees. Such assumption that management will have to initiate and maintain an organizational culture of efficiency is the basic of modern business practices.

      Our company, World Consulting Group, is certainly a market oriented company. Our employees, associates, and managers are all contributors to overall institutional culture by bringing extensive educational and practical experiences both as professionals as well as consumers. Hence resulting in a neutral feedback from both sites.

      However, at World Consulting Group we try many cutting edge and new methodology that may not be always as beneficial to our market orientation efforts, yet those new practices are of essence for our future as well as for the future and success of our clients. The logic behind side stepping total efficiency and market orientation efforts are rather simple; innovation and experimentation are a vital part of development. Innovative approaches are naturally accompanied by experimentation to fine tune and achieve the best possible efficiency and effectiveness. Hence during the developmental stages, the greatest attention and efforts are given to progress rather then market orientation.

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