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Our observations

The past few weeks and months have created an economic environment that has been less than helpful to small business owners’ psyches. Granted that the economic situation is real and dire, the greatest impact appears to be on the willingness of small business...

Long Way too long

Long. Way too long. Something very interesting happened to one of our experiments today. Let’s take a step backward: three years ago, we wanted to experiment with the effectiveness and efficiency of banners. We decided to use one of our projects, that are entirely...