573-819-0004 / 813-618-3914 admin@WorldConsultingGroup.com

      Customer retention can certainly be a significant part of marketing. It is mainly through marketing actions that can enhance and increase customer retention by seeking to explore tools such as relationship and loyalty marketing as well as database and permission marketing.

      All of those tools and modes of marketing have one component in common; the behavioral aspects of a given group of end user are used to devise techniques to maximize sales. The major difference, however, is that such behavioral approach to create and maintain loyalty is accompanied by additional steps such as collecting data in terms of particular campaigns return on investment, customer feed back, as well as farther analysis of such data to improve future offers.

      At World Consulting Group customer retention is ranked only second to customer satisfaction. World Consulting Groups’ stakeholders maintain a philosophy and desire to retain every single client by understanding that the most important factor in customer retention is customer satisfaction. Hence, using all available tools and expertise to achieve predetermined which in turn result in establishing a credible and viable partnership with clients.

      Such approach is certainly accompanied by many advantages including establishment of long term relationships that is based on trust and results, unique and in dept insight into internal organizational dynamics of the clients’ organization, establishment of relationships reaching deep into the organization, as well as acquiring expertise within the client industry and niche.

      There are additional benefits that may not be obvious or significant at first such as the ability to synchronize required actions in term of executing plans, ability to get feedback from within the company and frontline workers, as well as the ability to reduce overall cost based on long term income. Ultimately, there are many benefits in acquiring and maintaining long term relationship with clients. The particular benefits depend on may factors including industry and expertise based, client overall goals and attitude, as well as organizational willingness and ability to adapt.

      Nevertheless, there are certainly some assumed liabilities to create loyal customers. The proponents of such theories may argue that customer loyalty may lead to unreasonable expectations both on the client side as well as service provider, create an informal relationship which may lead to inaccuracies and less than the best efforts on both side, encourage self promoting decisions and actions, jeopardize the neutrality of service provider, as well as encouraging an environment of dependency.

      At World Consulting Group such theories and claims are considered yet flatly rejected. Though such criticism is valid in theory, it is simply too unpractical and self defeating to be considered a risk factor. Most of the above points of dispute fall within what most business should and will consider simply a non sustainable way to conduct business. It is no secret that return customers may be one of the rather significant contributors to a sustainable and profitable venture. Hence, it is self defeating to even consider such bad business practices as a factor.

      Even so, it is vital to also point to the fact that in order to make such strong statements, World Consulting Group has adapted a wide range of procedures that avoid such issues; for instance at World Consulting Group there are no two clients from the same industry. It is a fundamental principal in which it has been established that accepting more than one client in the same industry possibly will create an environment that may or may not potentially lead to conflict of interest. Though it may appear that such actions would limit the profitability and growth potential of World Consulting Group, the decision has been made to protect our clients of even the most remote possibility of conflict of interest. Hence, enabling World Consulting Group clients to eliminate one main concern; this in turn may lead to a greater trust on both sides.

      Additionally, at World Consulting Group every client is considered to be a vital part of company’s overall success. Many times clients of World Consulting Group are introduced to each other in order to establish cross functional business relationships that farther strengthen each clients strategic and competitive advantage as well as creating an inherently positive environment that would allow for utilization of client resources to help each other.

      Ultimately, the principal of benefits vs. liability in thriving for customer loyalty is a mute point. At World Consulting Group it is believed that there are no liabilities in maintaining professional and mutually beneficial relationship with clients. However, there has to be set of standard operating procedures that would assure mutually beneficial relationship.

      Please follow and like us: