by Staff | Apr 28, 2007 | Management Consulting Blog, Marketing
Customer retention can certainly be a significant part of marketing. It is mainly through marketing actions that can enhance and increase customer retention by seeking to explore tools such as relationship and loyalty marketing as well as database and permission...
by Staff | Apr 26, 2007 | Management Consulting Blog, Marketing
Target marketing refers to the determination of a particular subset of consumers that have been determined to be of interest for particular products and or services. The determination of a particular target group for marketing purposes may depend on factors such as...
by Staff | Apr 20, 2007 | Management Consulting Blog, Marketing
Market Orientation To measure the degree of market orientation of a given commercial institution, one has to consider three factors customer orientation, competitor orientation, and inter-functional orientation. All these factors elute the exploration and exploitation...
by Staff | Apr 19, 2007 | Management Consulting Blog, Marketing
Appropriate and strategic marketing, as in any other set of actions, requires proper planning. Devising a proper marketing plan depends on many factors, including market research to outline and strategize steps to achieve marketing goals. Many times, however, mere...
by Staff | Apr 18, 2007 | Management Consulting Blog, Marketing
Marketing, in general, assumes that particular products need to be introduced or re-introduced to end users to trump the competitors and their products. Essentially, marketing serves as a public relations tool to enhance the market position and reach the ultimate goal...
