by Staff | May 16, 2007 | Management Consulting Blog, Marketing
Purchasing and purchasing decision making. Generally speaking, purchasing illustrates a rather delicate balance of determining needs, finding the proper solution, and evaluating the internal and external organizational impact. The Five stage model theorizes that five...
by Staff | May 13, 2007 | Management Consulting Blog, Marketing
Integrated Marketing Marketing, as in any other business-related action, has to be a part of the organizational goals. Essentially, integrated marketing refers to synchronization efforts that would allow for a harmonious and organized approach to overall...
by Staff | May 7, 2007 | Management Consulting Blog, Marketing
Branding strategy and its potential benefits are vital to overall customer acquisition and customer retention, which eventually leads to a given company’s overall profitability and viability. The selection of branding methods via audio-visual tools or more...
by Staff | May 6, 2007 | Management Consulting Blog, Marketing
Branding strategy refers to a particular set of pre-planned road maps to achieve a significant, suitable, and memorable differentiation between a particular product and services in contrast to a similar market competitor. Essentially, a branding strategy relies on...
by Staff | May 2, 2007 | Management Consulting Blog, Marketing
Brand or branding refers to a conscious or subconscious recognition of a particular product or service geared toward one objection, the main differentiation among products and services. A brand is designed to attribute a unique set of features that enable end users to...
by Staff | Apr 29, 2007 | Management Consulting Blog, Marketing
Marketing and customer satisfaction The concept of marketing and its potential impact on overall customer satisfaction is certainly a part of the overall importance of business. In general terms, marketing and marketing science are significant factors in stimulating...
