by Staff | May 13, 2007 | Management Consulting Blog, Marketing
Integrated Marketing Marketing, as in any other business-related action, has to be a part of the organizational goals. Essentially, integrated marketing refers to synchronization efforts that would allow for a harmonious and organized approach to overall...
by Staff | May 7, 2007 | Management Consulting Blog, Marketing
Branding strategy and its potential benefits are vital to overall customer acquisition and customer retention, which eventually leads to a given company’s overall profitability and viability. The selection of branding methods via audio-visual tools or more...
by Staff | May 6, 2007 | Management Consulting Blog, Marketing
Branding strategy refers to a particular set of pre-planned road maps to achieve a significant, suitable, and memorable differentiation between a particular product and services in contrast to a similar market competitor. Essentially, a branding strategy relies on...
by Staff | May 3, 2007 | Management Consulting
The Five level model refers to a set of necessary steps by end users that eventually lead to purchasing particular services and products. Those five steps include problem recognition, information search, evaluation of alternatives, purchase decisions, and...
by Staff | May 2, 2007 | Management Consulting Blog, Marketing
Brand or branding refers to a conscious or subconscious recognition of a particular product or service geared toward one objection, the main differentiation among products and services. A brand is designed to attribute a unique set of features that enable end users to...
