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The role of marketing in society

Marketing, in general, assumes that particular products need to be introduced or re-introduced to end users to trump the competitors and their products. Essentially, marketing serves as a public relations tool to enhance the market position and reach the ultimate goal...

Corporate Value Statement

Corporate Value Statement The most valuable ethical principles are honesty, integrity, dedication, loyalty, and perseverance. These virtues are the building blocks for creating successful business relationships that are viable and desirable to all parties. Essentially...