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      Many times, it is rather obvious why bad business decisions are made. Other times, it seems like a mystery to outsiders. However, one of the most viable venues to explore the reasons for bad, ineffective or simply wrong decisions is to examine the business habits of executives.

      It is beyond this short entry to examine all possible sub categories of bad executive habits, however, one of the rather most common and virtually universal issues is the reading habits; which will be the main emphasize of this entry.

      Though not a scientific statement, it is rather easy to see the basis of a decision relating to executive experiences; however, it is rather substantially more difficult to establish a connection between recent readings and current decision making process. We have seen and heard anecdotal evidence which imply a correlation between recent readings and current decision making.

      Let’s examine this concept:  is it logical to infer that a recent piece of literature may have conscious or unconscious impact on the reader? Could it be that the way such readings are selected is also illustrative of the readers’ preferences? Is it acceptable to assume that such factors may impact the decision making process and the ultimate outcome?

      Certainly it is not farfetched to assume that current events including reading habits may have short or long term impact on a decision maker. It would be interesting to back such hypothesis with a field study; however, considering the deductive reasoning used, it is rather safe to imply that such assumptions may not be baseless.

      The essential of good or bad decision which is ultimately a question of situational impact and organizational capabilities, cannot and should not be simplified. Yet the exploration of sub categories of impact may prove equally difficult in establishing universal SOP. Hence leading to a assumptive conclusion that although a universal statement about the impact of reading habits of executives in relations to their respective decision making process may not be viable without scientific data, yet may illustrate a good starting point.

      In the coming days and weeks we will start exploring other issues such as topics of the reading material , the frequency of readings, venue and many more related issues.

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