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      Our observations

      The past few weeks and months have created an economic environment that has been less than helpful to small business owners’ psyches. Granted that the economic situation is real and dire, the greatest impact appears to be on the willingness of small business...

      The value of a domain

      The value of a domain Depending on whom you ask, you will receive a variety of answers that may range from complex calculations of ad revenue to unique visitors from particular geo-locations. Essentially there is no right and wrong answer, the price of a domain that...

      Peril of adviser gone bad

      In the ever-changing global environment with steep local, regional, and international competition, it is hardly a mystery that most successful companies value their executive teams.  However, it is still difficult for small businesses to enjoy the same level of advice...

      Executive habits and the impact

      Many times, it is rather obvious why bad business decisions are made. Other times, it seems like a mystery to outsiders. However, one of the most viable venues to explore the reasons for bad, ineffective, or simply wrong decisions is to examine the business habits of...

      Long Way too long

      Long. Way too long. Something very interesting happened to one of our experiments today. Let’s take a step backward: three years ago, we wanted to experiment with the effectiveness and efficiency of banners. We decided to use one of our projects, that are entirely...