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      Market research and competitive advantage

      Appropriate and strategic marketing as in any other set of action requires proper planning. Devising a proper marketing plan depends on many factors including market research to outline and strategize steps that would achieve the marketing goals. Many times, however,...

      The role of marketing in society

      Marketing in general assumes that particular products need to be introduced or re-introduced to end users in order to trump the competitors and their products. Essentially, marketing serves as a public relations tool to enhance the market position as well as reach the...