by Staff | May 6, 2007 | Blog, Marketing
Branding strategy refers to particular set of pre planed road map to achieve a significant, suitable and memorable differentiation between a particular product and services in contrast to similar market competitor . Essentially, a branding strategy relies on market... by Staff | May 2, 2007 | Blog, Marketing
Brand or branding refers to a conscious or subconscious recognition of a particular product or services which is geared toward one objection; mainly differentiation among product and services. In it is most basic form; a brand is designed to attribute unique set of... by Staff | Apr 29, 2007 | Blog, Marketing
Marketing and customer satisfaction The concept of marketing and its potential impact on overall customer satisfaction is certainly a part of overall importance of business. In general terms, marketing and marketing science are significant contributing factors in... by Staff | Apr 28, 2007 | Blog, Marketing
Customer retention can certainly be a significant part of marketing. It is mainly through marketing actions that can enhance and increase customer retention by seeking to explore tools such as relationship and loyalty marketing as well as database and permission... by Staff | Apr 26, 2007 | Blog, Marketing
Target marketing refers to the determination of particular sub set of consumers that have been determined to be of interest for particular products and or services. The determination of particular target group for marketing purposes may depends on factors such as... by Staff | Apr 20, 2007 | Blog, Marketing
Market Orientation In order to measure the degree of market orientation of a given commercial institution, one has to consider three factors including customer orientation, competitor orientation, as well as inter functional orientation. All these factors elute to...