by WCG Staff | Nov 20, 2008 | Blog, Strategic Management
The past few weeks and months have created an economic environment that has been less than helpful to small business owners psyche. Granted that economic situation is real and dire, the greatest impact appears to be on the willingness of small business owners to adapt... by WCG Staff | Apr 16, 2008 | Blog, Strategic Management
Long. Way to long. Something very interesting happened to one of our experiments today. Let’s take a step backwards: three years ago we wanted to experiment with effectiveness and efficiency of banners. We decided to use one of our projects that is entirely organic in... by WCG Staff | Apr 9, 2008 | Blog, Economic Consulting
Though it is obvious that financial restrains caused by the current credit crunch is impacting virtually all aspects of the economy, it is less obvious what small businesses can and should do to protect revenue and assets. It is important to note that there is a... by WCG Staff | Feb 18, 2008 | Blog, Public Relations
The ever changing face of Public relations It is no secret that public relations sector has played a significant role in public perception of commercial and private entities. Equally it is not secret that many of those in the public relation industry have extensive... by WCG Staff | Feb 15, 2008 | Advertising and Marketing, Blog
Economics of Advertising and Marketing A while back we start talking about general guidelines for budgeting for advertising and marketing. In this particular post we would like to address some very cost effective internal marketing efforts that can reduce the cost of... by WCG Staff | Feb 2, 2008 | Blog, Marketing
The fundamentals of marketing and marketing practices are not subject of this opinion. The purpose is to ask the most appropriate questions when selecting or weighing the decision to move forward with particular company and its respective strategic vision. Lets start...