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      Our observations

      The past few weeks and months have created an economic environment that has been less than helpful to small business owners psyche. Granted that economic situation is real and dire, the greatest impact appears to be on the willingness of small business owners to adapt...

      Long Way to long

      Long. Way to long. Something very interesting happened to one of our experiments today. Let’s take a step backwards: three years ago we wanted to experiment with effectiveness and efficiency of banners. We decided to use one of our projects that is entirely organic in...

      Budgeting for a recession

      Though it is obvious that financial restrains caused by the current credit crunch is impacting virtually all aspects of the economy, it is less obvious what small businesses can and should do to protect revenue and assets. It is important to note that there is a...

      The ever changing face of Public relations

      The ever changing face of Public relations It is no secret that public relations sector has played a significant role in public perception of commercial and private entities. Equally it is not secret that many of those in the public relation industry have extensive...

      Marketing decision making

      The fundamentals of marketing and marketing practices are not subject of this opinion. The purpose is to ask the most appropriate questions when selecting or weighing the decision to move forward with particular company and its respective strategic vision. Lets start...