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      Long. Way to long.

      Something very interesting happened to one of our experiments today. Let’s take a step backwards: three years ago we wanted to experiment with effectiveness and efficiency of banners. We decided to use one of our projects that is entirely organic in nature to see if anyone of our general visitors would find a spelling error in our banner.

      Now, three years and 4 million unique visitors later, our experiment has come to a conclusion. We received an email from Mr. David Zach ( Futurist) pointing out the spelling error. Apparently during a speaking engagement he named one of our sites and was consequently advised of the error.

      It seems strange that some 4 million people would overlook such an error. On the other hand, one could argue that it is virtually certain that a minimal percentage of those visitors found or saw the error but didn’t contact us. In either case, there is something negative and positive to be said about both possibilities.

      In the coming days and weeks we will publish the details of this study including methodology, data collection and analysis as well as our final findings in terms of most recognized Eye tracking studies.

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