by WCG Staff | Feb 18, 2008 | Management Consulting Blog, Public Relations
The ever-changing face of Public relations It is no secret that the public relations sector has played a significant role in public perception of commercial and private entities. Equally, it is no secret that many of those in the public relation industry have...
by WCG Staff | Feb 15, 2008 | Advertising and Marketing, Management Consulting Blog
Economics of Advertising and Marketing A while back, we discussed general budgeting guidelines for advertising and marketing. In this post, we would like to address some very cost-effective internal marketing efforts that can reduce the cost of marketing. In terms of...
by WCG Staff | Feb 2, 2008 | Management Consulting Blog, Marketing
The fundamentals of marketing and marketing practices are not subject to this opinion. The purpose is to ask the most appropriate questions when selecting or weighing the decision to move forward with a particular company and its respective strategic vision....